Many woman have a dream to become a Digital Marketing Expert. If you have the same dream, well, then you can make your dream come true.
Since the internet has penetrated deep into people’s lives, people spend more time browsing the internet than ever before.
People use the internet for many purpose like communication, entertainment, seek information, etc. So it is a great opportunity to reach out to those people on the internet through digital marketing.
Though, it is not that simple as it looks. Capturing the attention of the audience at the right place, and at the right time is important. It’s need a well planned digital marketing strategy.
To build a digital marketing strategy and launch a successful digital marketing campaign we need a Digital Marketing Expert. A digital marketing expert is who puts together the entire digital marketing strategy and execute it to achieve the goals for the business.
How to Become a Digital Marketing Expert?
It takes a lot of study, and understanding of the digital marketing tools and how digital marketing works.
To become a Digital Marketing Expert you technically don’t need a diploma or degree. But you need to have skills, like writing good engaging content, using internet tools, have knowledge about SEO, etc
Digital marketing is not as simple as to follow the marketing’s rule book and as straight forward as traditional marketing used to be.
Steps to Become a Digital Marketing Expert.
There’s lot of online information about digital marketing. Just finding where to start can be challenging. And even when you get started, how do you ensure you are not wasting your time, money and efforts. Here are Steps for Learning Process to Become a Digital Marketing Expert.
Read Digital Marketing Blogs & Tutorials
The starting point in the journey to becoming a digital marketer is to first learn and understand digital marketing concepts. Digital marketing is complex and you need to learn a lot about the different digital marketing concepts. Start reading digital marketing blogs and tutorials in detail.
There are a lot of free and paid courses on digital marketing which will help you learn the concepts faster. That’s the good starting point, to begin with.
Implementing Your Knowledge & Learning
Content and SEO are important of digital marketing, everything else comes after that. So, research the topic you want. Make a list of articles you want to write about.
Start writing your content and SEO optimized articles and save them for publishing online. List down the keywords with the highest search volume and write content about it on your blog. This will quickly bring organic traffic on your website.
Set up a Blog/Website
Think of a nice name for your blog depending on the topic you want to write about. Make sure your blog’s name is unique. Register your domain for your blog and subscribe a hosting plan to host your website/blog.
Install a paid or free WordPress theme which you like into your website. Make sure the theme you install on your website is responsive. Because a lot of visitors would be visiting your website from their smartphones.
Generate XML Sitemap of Your Website
Generating the XML sitemap of your website or blog will be helpful when submit your website to Google for crawling. Google bots read website and its content from the sitemap you submit to Google Search Console. Best is to use a plugin which automatically generates and updates the sitemap whenever new content is added on the website and adds it to the sitemap.
Verify Website with Google Search Console & Bing Webmaster
Sign up with Google Search Console and submit website for Google Crawling. Signing up with Webmaster tools will help you submit sitemap on google. Google bots crawl website through the sitemap and index pages in google searches accordingly.
Set up Social Media
You also need to set up your social media channels like Twiter, LinkedIn page, Facebook page,, and YouTube if you also want to create some video content. Setup a Facebook page dedicated to your blog where you can share the links of your content. Invite your friends to follow your page and read your articles. Also, ask them to share the posts on their walls and Facebook groups they are associated with.
Enable Social Sharing & Integrate Facebook Page Plugin
Enable social sharing on your blog. This will also help you create back-links for your articles and drive traffic on your website. And the readers on your website would also want to share the content which they like on social media, so this plugin would help them as well to share your content. Add Facebook Page Plugin in your blog and ask your readers on the blog to follow and like your Facebook page.
Enable Email Subscription
Enable email signup form in your blog and ask the visitors to subscribe for your newsletter. Email your subscribers whenever you publish something in your blog. Sign up for an email marketing service. So, whenever you publish something on your website, you might want to inform your audience about it. Emailing is a great way to do that.
Publish Your Content
Now it is time to publish your content on the website. Publish your content on the website and don’t forget to follow the SEO guidelines while doing it. If you properly write your content and optimize it for the search engines you will see the organic traffic growing pretty fast on your website. This is what everyone out there in the digital world is killing for to be seen on the web. And if you can get that position on the search engine organically, nothing is like that.
Promote Your Content
First of all when you have published the content on your website make sure you have shared it on all the social media you have the presence on. Social plugins you have installed on your website would help you do that in just a few clicks.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance. Google‘s description of its PageRank system, for instance, notes that “Google interprets a link from page A to page B as a vote, by page A, for page B. So, try to get high-quality backlinks for your website by writing guest posts, directory submissions, link exchanges, etc.
Find a Digital Marketing Internship
Like with any internship position, many individuals take them for the opportunity to be exposed to a professional environment that pushes their capabilities forward. An internship is often challenging, but when you’re surrounded by the right team of professional marketers, you can learn from both the mistakes and successes they’ve experienced over the years.
Not only an internship can help you expand your digital marketing portfolio and experience, but it can help you determine what you appreciate in a work environment.
Stay Up to Date on the State of Digital Marketing
In the same way that programs, apps, and social media platforms are ever-evolving, so is the way in which digital marketers must interact with audiences. From keeping up with popular online acronyms to knowing how artificial intelligence (AI) is impacting the way people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.
To become a best-in-class digital marketer, make sure that you are staying up to date with industry issues, valuable content, and various updates.
Keeping up with the digital marketing industry isn’t hard. Incredibly informative podcasts on the subject are widely available, and websites such as Content Marketing Institute write clear and well-researched pieces on basically anything you’d want to know about digital marketing.
Whether you subscribe to these publications to receive regular notifications of new content in your mailbox or prefer to tune into a podcast on your morning commute, this newfound understanding of your industry and its inner workings can help you become a digital marketing expert.
There are lot of facets of digital marketing, you may find that you appreciate solitude when trying to write creative content, or instead that you thrive completing a collaborative content strategy to push a new product or service.
Although you can take the time to learn and experience facets of digital marketing, an internship will put you face to face with the real-world roadblocks that marketers must overcome and the processes that help them become the renowned marketing team that they are.
Start Paid Ads
You can drive more traffic on your website by advertisement. All the major social media channels and search engines like Google offer opportunities for paid ads. Paid Advertisements can quickly bring more targeted traffic to your website.
Signup for Google Ads account and do some keyword research to see what people are searching for related to your blog subject. Promote your website via Google Ads. Ad Budget to promote your website. Keep lowest CPC bids so that you get more clicks and website visitors for your Ad budget.
With Google Ads, you can do both search and display ads. You can show ad banners on the entire Google network including YouTube.
Doing all this would give you hands-on experience in SEO, Google Ads, Domain Registration, Website Optimization, Email Marketing,, Social Media Marketing, and most importantly writing SEO optimised articles and researching keywords to write articles.
With so many people playing, working, and shopping online, it’s no wonder that digital has moved to the forefront of the marketing department’s priorities. From maintaining relevance in their customer’s mind to building a profitable brand, companies, organizations, and businesses are starting to invest a lot in digital marketing.